BACKGROUND SUMMARY

Marketing, Sales & Scientific Liaison (MSL) senior executive with experience in transplantation, rheumatology,  & other immunologic specialties. Flexible, profit-oriented leader dedicated to high performance standards, customer focus, and prudent risk taking. Twenty-three years of progressive responsibilities in a variety of management positions. Maintains network of key opinion leaders in selected therapeutic areas. Significant international experiences in Europe & Asia

 

 CAREER HISTORY

 
Global Pharma/Biotech Marketing/Sales Management Consultant

 
Help develop, administer & interpret Key Opinion Leader & employee surveys—organize & conduct physician consultant panels-- edit & publish medical newsletters-develop & refine medical scientific liaison groups---improve operational group dynamics, communications, cooperation & performance—devise employee appraisal systems— strategic marketing platforms.

 

The Upjohn Company, Kalamazoo, Michigan        

World Wide Director, Transplantation

 
Responsible for global marketing/sales transplant cluster products. Significantly increased global market shares & earnings. Orchestrated satellite symposia at major global Congresses. Organized & staffed professional meeting exhibits. Served as corporate conduit for license & acquisition of immunology- based products. Trained sales/marketing personnel in seven countries in basic immunology & use of immunosuppressants. Made thirty-five presentations at non-US transplant centers. Interacted with heads of relevant physician societies and organizations. Provided educational support grants for selected congresses and meetings.

 

 
The Upjohn Company

Director, World Wide Medical Sciences Liaison (MSL) Immunology

 
Orchestrated activities of personnel that interfaced with key opinion leaders in transplant, nephrology, rheumatology & other immunology specialties. Helped to develop & implement strategic marketing plans for US & subsidiaries. Served as primary link between marketing, sales, medical, R&D & subsidiary management. Motivated, trained, developed & appraised field personnel. Formulated, allocated, and administered $4-5 million annual budget Assisted in pre-clinical & clinical study design as well as recruitment of investigators. Placed & monitored Phase 2, 3 & 4 (product support) studies at major medical centers. Established global advisory team to provide competitive intelligence & plan future strategies.

 

 EDUCATION AND PROFESSIONAL DEVELOPMENT

Masters in Science, Long Island University, Brooklyn, NY

Bachelor of Arts, Long Island University

 
Seminars

 Center for Creative Leadership

Total Quality Leadership

The Transitional Leader – University of Michigan – Noel Tichy

Pharmaceutrical Financial Management

Performance Management Process

Integro Perceptive Management

The Accounting Game – Quest-Zenger-Miller

 

 ACHIEVEMENTS AND AWARDS

 
Selected twice to Upjohn Academy for outstanding performance as sales representative and MSL

Recipient of Benefactor’s Award American Society of Transplantation – 1996

Who’s Who in Medicine and HealthcareÔ 1997-1998

Who’s Who in the WorldÔ 1999

Member, Business Advisory Board—Business Week Magazine

 

PROFESSIONAL AFFILIATIONS

 
American Society of Transplantation

American Society for Clinical Pharmacology and Therapeutics

European Society for Organ Transplantation

International Society Heart and Lung Transplantation – manuscript reviewer

New York Academy of Sciences

The Transplantation Society


6544 Cypress Street Residence: 269 352-1100

Portage, MI 49024   

E-mail-marvberk@sbcglobal.net

MARV BERKOWITZ